I remember very well being handed a list of feature requests by Apple’s lead evangelist from a new exec they just hired at Apple. I looked at the list, and handed it back and said I’d like to meet him. On the paper was the top ten list of every MORE user at the time. We knew what they wanted because we listened, studied, and learned. I knew his new boss was a real user, and thus I knew we could do stuff together. It worked out exactly that way.